PROFESSIONAL OVERVIEW

Carol Ncube is an accomplished marketing strategist, brand leader, customer experience executive, and human capital professional serving as the Group Chief Marketing & Human Capital Officer (CMHCO) of Terri Inc. International Group.

As a member of the Group Executive Leadership Team, she provides strategic oversight of marketing, brand management, customer engagement, corporate communications, talent management, organisational culture, and people development across the Group’s diversified portfolio of businesses. With extensive experience spanning Fast-Moving Consumer Goods (FMCG), higher education, customer experience management, business development, and organisational leadership, Carol has successfully led growth initiatives, market expansion programmes, brand-building strategies, and stakeholder engagement projects across Southern Africa.

KEY RESPONSIBILITIES

•  Developing and executing integrated Group-wide marketing and brand strategies
•  Driving digital transformation in marketing, communications, and customer engagement
•  Strengthening corporate reputation, brand visibility, and stakeholder confidence across all subsidiaries
•  Leading customer experience and client relationship management initiatives
•  Supporting strategic business development, partnership, and market expansion activities
•  Providing executive oversight of talent acquisition, workforce planning, and employee development
•  Driving organisational culture, employee engagement, leadership development, and performance management
•  Managing corporate communications, public relations, and stakeholder engagement strategies
•  Supporting integration and alignment of marketing, people, and growth strategies across the Group

CORE EXPERTISE

•  Integrated marketing strategy and brand management
•  Human capital management and talent development
•  Customer experience and stakeholder engagement
•  Corporate communications and public relations
•  Digital transformation in marketing and communications
•  Organisational culture and leadership development
•  FMCG, education, and enterprise sectors

PROFESSIONAL BACKGROUND

Carol’s professional career spans multiple industries including FMCG, education, customer experience, marketing, business development, and organisational leadership. Her experience within the education sector has included regional operations management, stakeholder engagement, customer success, market development, strategic partnerships, and operational leadership across Southern Africa.

She serves as the custodian of the Terri Inc. brand, people, and customer experience strategy, ensuring alignment between organisational culture, stakeholder expectations, and the Group’s long-term growth objectives. Carol believes that sustainable business growth is achieved through the successful integration of people, purpose, innovation, and customer-centric thinking.